Product Strategy
Product strategy is the process of defining what you want to achieve and how you plan to get there. It is the “why” behind the product and must come before the “what,” “when,” and “how.” A goal-first approach is a product manager’s best path towards innovation. Together with creative go to market plan, you can build a winning strategy that will lead to success. Contact us to find out more
Pricing Methodology
Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals. Contact us to find out more
Market Fit
Product market fit, often referred to as ‘product/market’ or ‘product-market’ fit, happens when you have successfully identified your target customer and are serving them with the right product at the right timing. After achieving product market fit, the next step is to scale by finding more customers within your target market through research (user feedback and interviews)